Did you know that over 80% of businesses use content marketing to attract and retain customers? Content marketing's ultimate goal is to drive more profitable customer actions. This is achieved by following the best content marketing practices . The practices include consistently creating and distributing high-quality, relevant, and valuable content. The content attracts a clearly defined audience, keeps them engaged, builds brand awareness, and tips them in your business's favor. Consistent, high-quality content creation is no easy feat, let alone its distribution. You need a strategic approach, which many digital marketers actualize by leveraging various content marketing tools . Content marketing tools help with aspects including: Content creation, including brainstorming ideas, writing, and editing Distribution, including promoting your content across social media platforms, email, and other channels Content analysis that helps track content performance and its impact on you...